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	<title>Tom Bianco &#187; Social Media Optimization</title>
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		<title>5 Things Small Businesses Must Know About Google Plus</title>
		<link>http://www.tom-bianco.com/the-marketing-me/5-things-small-businesses-must-know-about-google-plus.html#utm_source=feed&#038;utm_medium=feed&#038;utm_campaign=feed</link>
		<comments>http://www.tom-bianco.com/the-marketing-me/5-things-small-businesses-must-know-about-google-plus.html#comments</comments>
		<pubDate>Thu, 14 Jul 2011 17:22:04 +0000</pubDate>
		<dc:creator>Tom Biancos Blog</dc:creator>
				<category><![CDATA[The Marketing Me]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Social Media Optimization]]></category>

		<guid isPermaLink="false">http://www.tom-bianco.com/?p=635</guid>
		<description><![CDATA[Google+ (also known as G+, Google Plus or Plus) is the biggest trending topic online these days. So, what is it and why should you care about it? Simple – it’s a new social media site that is directly tied into the most widely-used search engine on the planet, with looming search engine optimization (SEO) [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://plus.google.com/">Google+</a> (<strong>also known as G+, Google Plus or Plus</strong>) is the biggest trending topic online these days. So, what is it and why should you care about it? Simple – it’s a new social media site that is directly tied into the most widely-used search engine on the planet, with looming search engine optimization (SEO) implications. If you care about your company’s online reputation – what consumers are saying and where they are saying it – you need to read this post.</p>
<h2>1. Yes, It’s a social media site.</h2>
<p><a href="http://www.tom-bianco.com/wp-content/uploads/2011/07/Picture-20.png#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed"><img class="alignleft size-full wp-image-636" title="what is google +" src="http://www.tom-bianco.com/wp-content/uploads/2011/07/Picture-20.png" alt="what is google +" width="588" height="183" /></a></p>
<p>Google+ is Google’s answer to <a href="http://www.facebook.com/">Facebook</a>. If you’ve ever used Facebook, you already know how this works. You can share content (such as text, photos, video, etc.) to a network of contacts. Your contacts can respond and rate your shared content in turn. You can add contacts, block them, connect to other services like Twitter, and much more</p>
<h2>2. It’s sort of like Facebook – but different.</h2>
<p><a href="http://www.tom-bianco.com/wp-content/uploads/2011/07/Picture-22.png#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed"><img class="alignleft size-full wp-image-637" title="google+ is like facebook" src="http://www.tom-bianco.com/wp-content/uploads/2011/07/Picture-22.png" alt="google+ is like facebook" width="585" height="183" /></a></p>
<p>Privacy issues have been a burr under the saddle of Facebook since its inception in 2004. Users have complained that the privacy settings were too obtuse and instructions on how to protect their accounts were confusing. G+ removes the confusion by introducing a better privacy management system. You’re able to create groups for contacts (they call these <strong>Circles</strong>) and then select them on the fly as you create content.</p>
<p>Any post you make can be edited to remove or add contacts individually, or entire Circles. This sort of direct control is lacking in Facebook and is a boon for those who want to manage their information online in an organized manner. The other change is perhaps more important for businesses. The <strong>+1 button</strong> is a way to signal your approval of a contact’s post (whether it be text, a photo, a video, etc) and effectively validate it as a good source of information. On the surface, this may appear as simply the equivalent of Facebook’s “Like” button, but this is where it gets interesting – and a little bit confusing.</p>
<h2>3. The +1 button will probably directly impact SEO – but we’re not yet exactly sure how.</h2>
<p><a href="http://www.tom-bianco.com/wp-content/uploads/2011/07/Picture-23.png#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed"><img class="alignleft size-full wp-image-638" title="google +" src="http://www.tom-bianco.com/wp-content/uploads/2011/07/Picture-23.png" alt="google +" width="586" height="185" /></a></p>
<p>If you used Google’s search engine in the last year, <a href="http://www.google.com/+1/button/">you may have noticed a strange development</a> – a little “+1” button that would show up in search results. Clicking on it would indicate to Google that you have endorsed that result as a solid source of information for the search term you used. Naturally, everyone speculated that the more +1 clicks that a site received, the higher that Google would esteem it for that particular search term. Google denied this at +1’s implementation but did not dismiss the possibility of +1 affecting search rankings in the future – which means it will be a reality soon enough.</p>
<p>With G+ using the +1 button as a way to endorse a post by a contact, the overall vision for +1 is revealed to be a bit grander. Google envisions +1 as the tool that ties together all user-endorsed content across the web. Whether you +1 something in search results or a photo that your friend took of his dog and uploaded to Google+, you’re contributing to your personal version of Google’s search algorithm, meaning that content may eventually be served to you differently based on your +1 behaviors.</p>
<p>This concept is very bold and presents an interesting problem for SEO management, if it does indeed create a personalized set of results which varies wildly for every user. When the SEO community reaches some sort of consensus (or if Google releases more information) then I’ll do a follow-up to this post on how +1 effects Google+ SEO performance.</p>
<h2>4. Google says that businesses should not create profiles for themselves on Google+ yet – but that doesn’t mean that you shouldn’t try it out.</h2>
<p><a href="http://www.tom-bianco.com/wp-content/uploads/2011/07/Picture-24.png#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed"><img class="alignleft size-full wp-image-639" title="google + for Buissness" src="http://www.tom-bianco.com/wp-content/uploads/2011/07/Picture-24.png" alt="google + for Buissness" width="584" height="183" /></a></p>
<p>While it may seem logical to create a G+ profile for your firm and get ahead of the competition, <a href="http://mashable.com/2011/07/06/google-plus-businesses/">there won’t be special business profiles until later this year</a>. These new business-only profiles will reportedly contain features that are highly useful to companies – my guess is that they will be analytics-focused, providing deeper details on user demographics and the like.</p>
<p>This doesn’t mean you shouldn’t experiment with G+ as it currently exists, but be aware that you may end up having to recreate the profile again this fall. Of course, it would be to your benefit to try out the new platform that consumers may use to talk about your company.</p>
<h2>5. Google is putting its full weight behind G+.</h2>
<p><a href="http://www.tom-bianco.com/wp-content/uploads/2011/07/Picture-26.png#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed"><img class="alignleft size-full wp-image-640" title="Google +" src="http://www.tom-bianco.com/wp-content/uploads/2011/07/Picture-26.png" alt="Google +" width="573" height="178" /></a></p>
<p>Pretty soon Picasa and Blogger will cease to exist and you’ll be using G+ for blogging and uploading photos. What’s next? Will we see more Google services die a slow death, only to be reborn as a part of G+? Absolutely. We’ll also likely see new services pop up, such as games, plugins, and more customization. What does this mean for you? SEO is going to be influenced by this in a big way. Instead of being an aggregator or a channel to find blog posts about your firm, G+ will instead be both the platform and means of distribution for content.</p>
<p>Once we know more about how this whole thing effects SEO performance, I’ll give you some best practices for using Google+.</p>
<p>Google certainly has big plans for G+, that much is clear. It’s taken aim at Facebook (and, to a lesser degree, Twitter) in a big way. The bottom line is that any company that cares about what consumers are saying – and where they are saying it – should get familiar with Google+ now</p>
<p><span style="font-size: xx-small;"><em>By Naveen Hariprasad the senior product marketing manager for <a title="Kaulkin Media Creative Marketing Services" href="http://www.insidearm.com/creativeservices/" target="_blank">Kaulkin Media</a> and <a title="insideARM.com - Shifting the Conversation" href="http://www.insidearm.com/" target="_blank">insideARM</a>. He is currently trying to figure out how to juggle all of his social media networks while providing marketing support for clients.  He can be reached by <a href="mailto:naveen@kaulkin.com#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed" target="_blank">email</a></em></span></p>
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		<title>How to move from facebook to google+</title>
		<link>http://www.tom-bianco.com/the-marketing-me/how-to-move-from-facebook-to-google.html#utm_source=feed&#038;utm_medium=feed&#038;utm_campaign=feed</link>
		<comments>http://www.tom-bianco.com/the-marketing-me/how-to-move-from-facebook-to-google.html#comments</comments>
		<pubDate>Thu, 14 Jul 2011 16:56:26 +0000</pubDate>
		<dc:creator>Tom Biancos Blog</dc:creator>
				<category><![CDATA[The Marketing Me]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Social Media Optimization]]></category>

		<guid isPermaLink="false">http://www.tom-bianco.com/?p=630</guid>
		<description><![CDATA[Google plus is on a roll, challenging the mighty Facebook. Nevertheless only time has the answer to the question will Google plus overtake Facebook. As on now, we help you to migrate your Facebook album to Google plus. No its not a cluttered procedure. Thank to Aman Kumar Jain who crafted this app. Move2Picasa allows [...]]]></description>
			<content:encoded><![CDATA[<p>G<a href="http://www.tom-bianco.com/wp-content/uploads/2011/07/Picture-18.png#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed"><img class="alignleft size-full wp-image-631" title="tom bianco" src="http://www.tom-bianco.com/wp-content/uploads/2011/07/Picture-18.png" alt="tom bainco google +" width="203" height="157" /></a>oogle plus is on a roll, challenging the mighty Facebook. Nevertheless only time has the answer to the question will Google plus overtake Facebook. As on now, we help you to migrate your Facebook album to Google plus. No its not a cluttered procedure. Thank to Aman Kumar Jain who crafted this app.</p>
<p>Move2Picasa allows you to migrate all your Facebook photos to Google plus. The app doesn&#8217;t have all features yet. It either moves all photos or moves none. Users cannot choose photos to move, nor can it pull in photo tags and comments. It took over three hours to migrate all photos. The photos get added to the Picasa albums in Google accounts, and can then be shared on Google+ profiles.</p>
<p>Singh stated that he received $150 in response to a donation appeal for hosting expenses of the website. &#8220;I have also got around 25 requests for a paid app that can move photos on a priority basis. They want to move large volumes of photo. We are in the process of developing it and also scaling up resources to clear the current queue of requests,&#8221; he stated.</p>
<p>Though the app moves out or rather copies out photos from Facebook into the rival Google+, Singh does not expect Facebook to block it soon. &#8220;The app uses Facebook&#8217;s APIs and does not violate any of Facebook&#8217;s rules. So, I do not think Move2Picasa will face any block from the Facebook author</p>
<p>To see the origanal article on <a href="http://hoowstuffworks.blogspot.com/2011/07/how-to-move-from-facebook-to-google.html?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+blogspot%2FfgQlr+%28I+Didn%27t+Know+That%21%29/">Google +</a> Click the link</p>
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		<title>The Power of Digg and Google</title>
		<link>http://www.tom-bianco.com/the-marketing-me/the-power-of-digg-and-google.html#utm_source=feed&#038;utm_medium=feed&#038;utm_campaign=feed</link>
		<comments>http://www.tom-bianco.com/the-marketing-me/the-power-of-digg-and-google.html#comments</comments>
		<pubDate>Tue, 05 Feb 2008 20:31:48 +0000</pubDate>
		<dc:creator>tom bianco</dc:creator>
				<category><![CDATA[The Marketing Me]]></category>
		<category><![CDATA[digg]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[SMO]]></category>
		<category><![CDATA[Social Media Optimization]]></category>

		<guid isPermaLink="false">http://www.tom-bianco.com/2008/02/05/the-power-of-digg-and-google/</guid>
		<description><![CDATA[So last night about 2am I was ego surfing on google, really I am not that vain, I was looking for any articles that I was quoted in. I do a lot of interviews but I never see what or where I was quoted unless I ego surf. So i found this article from an [...]]]></description>
			<content:encoded><![CDATA[<p>So last night about 2am I was ego surfing on google, really I am not that vain, I was looking for any articles that I was quoted in. I do a lot of interviews but I never see what or where I was quoted unless I ego surf. So i found this article from an interview way back about Data Mining, I also just wrote a post about it. I see twitter links and digg links and tecnorait and all kind of stuff all over the net. But I thought this article was really good so i went to digg to digg it.After that I went surfing some more and found this  three pages from the serp I was on.<img src="http://www.tom-bianco.com/wp-content/uploads/2008/02/biancodigggoogle.png" alt="Bianco Dig Google Post" height="350" width="500" /> Data Mining for Etail Gold Nine Minutes after I Dugg it it  up on Google along with another article that I dugg early er. 9 MIN, those are some fast spiders. I looked before I posted this it is now on Page 3, from 0 to page 15 in nine min and to page three in twelve hours not bad</p>
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