http://www.tom-bianco.com Centrum Petere Mercatus and other cool stuff from the web Sat, 21 Jan 2012 00:44:15 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://www.tom-bianco.com/the-marketing-me/oh-shift.html#utm_source=feed&utm_medium=feed&utm_campaign=feed http://www.tom-bianco.com/the-marketing-me/oh-shift.html#comments Mon, 31 Dec 2007 02:02:50 +0000 tom bianco http://tom-bianco.com/?p=4 What we already know. Art imitates life every day. What we also know. Internet Marketing is great because we can track every click of every person on every page, where they clicked why and how long they were there, where they saw it and so on. What we also know Offline marketing is much different than online. It takes longer to see the the results of your campaign and why it work and who looks at it. It is not until some time later that you find if your campaign is a bang or a bust. Just like the Nissan ads say shift happens. Well shift is about to happen. In the rare scenario where life is now imitating art. A canadian company has crashed through the barrier of cinema and imagination to bring freaky realism. To better understand what I am talking about watch this clip from the Tom Cruise Movie Minority Report, coming to a bill bord near you. Hope you paid those parking tickets or your going to have to buy some new eyes!!!   [display_podcast]                 Ok so the eye traker 2 does not look as cool as the one in minority report but still it is the first step in the future in trackablility for offline camplains. to learn more go to xuuk inc the company that is in front of this idea. 

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