http://www.tom-bianco.com Centrum Petere Mercatus and other cool stuff from the web Sat, 21 Jan 2012 00:44:15 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://www.tom-bianco.com/the-marketing-me/from-creative-to-conversion.html#utm_source=feed&utm_medium=feed&utm_campaign=feed http://www.tom-bianco.com/the-marketing-me/from-creative-to-conversion.html#comments Tue, 29 Jan 2008 02:09:39 +0000 tom bianco http://www.tom-bianco.com/2008/01/29/from-creative-to-conversion/ What, how, and why conversion rates are an important part of your creative message. Determining your conversion rate is one of the most important metrics in determining the success of your campaigns. If you can’t determine accurately the rate at which your campaigns are achieving its desired results, you can’t make improvements to it.First, if you don’t know what a conversion rate let me explain, it is the percentage of unique exposures that take the desired action upon engagement of your message or offer. This is the same if it is a sales letter, web site, banner ad, or online display ads as they are now called, PPC, print media, email, ECT. The desired action can be whatever you decide it to be. Click here, call us, make a purchase, download a white paper, fill out a form, whatever it does not matter it is all the same. The process by which you get your unique subjects to do that clearly is not.To figure out what your conversion rate is you can use this formula:Conversion Rate=Unique Actions/Unique ExposuresNext:Tips to increase your conversion rate and squeeze more actions out of your unique exposures

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