SubscribeSome tips for anyone wanting to participate professionally in social media marketing: think – as a team – about which business functions can be improved by social media, talk to someone who has some experience instead of gathering ‘expert tips’, study, talk to a social business that does well, analyze why it does well, listen to your customer or even buy a good book now and then. These options aren’t free, nor are they ‘tools’ as many people consider social media to be.
But you might learn something relevant. However, making your hands dirty, getting out there, asking advice and talking to people is – along with DOING something – still the best way to get it. Try out things, test and improve. Forget the “best Twitter tips”, “social media speak” and all these so-called ‘expert’ opinions that so often contradict each other, except if you can really distinguish what is relevant and what is not for you, your business and your customers.
