Affilate Summit

Hanging at the affiliate summit, it is a lot more fun that those stuffy corporate gig’s I normally go go. Meet all kinds of great people like Joel Comm and Mike Rotkin of XY7.com, He says he knows the 7 parts of the google algorithm, ok whatever that means. I love how people use different kinds of shwag and Marketing techniques to attract attention to there booths or there brand, Pens, Note Pads are common. Ticket-Master gave out ear plugs I thought that was good, Leah Muhlenfeld of snagajob.com had a great biz card, It’s plastic, pretty slickalthough if you did not remember who she was you were not paying attention.I also like the guys at affspy who have a neat little web app for affiliate marketers and the affspy girls. Good work guys .Then there was the Super Affiliate Lab guys, no one knew what they did but how could you forget. Hey who won the Hummer?Here was cool idea Anthony Gozzo of tengoldenrules.com has a customer that uses second life to sell there costumes and he they threw a virtual hunted house. Hey how about virtual weddings. Hey cute lady bug

Coolest App Ever

I was reading Edward Tuft’s Blog, he specializes in presenting data and information and how basically most every one does a bad job of this. On one of his post he was talking about how lame peoples power points are and discussed some alternatives. He mentioned that he uses his iphone as a remote if he does any kind of presentation. So I thought that would be cool if you could control your desktop without hacking your i phone. So i went googling and found a web app that does just that. Telekinesis , you can use it as an itunes remote, Look out of your own web cam and launch apps on your desktop.     I dont think you can do this with a blackberry. The nanny may hate the web cam though. 

SEO is Voodoo?

I honestly can’t believe some people still think that SEO is some kind of black magic or voodoo. I remember back in the old days of 2004 Brad Fallon and I were out hocking SEO services and we got the same reaction. Heck Home Depot looked at us like we had built a time machine and asking Nardelli to take it for its initial test drive.  But this is 2008 Google stock is over $500 a share and I still come across post that people think SEO guys are charlatans and scam artists. So let me set the record straight. SEO is for real and the tips and tricks used work and are necessary. If you are on the other side of this debate the reason you are is you don’t get it so I will spell it out for you.  This part is high on the redundancy factor but it must be done. SEO stands for Search Engine Optimization. Now is a in principle often paraphrased as “All things being equal, the simplest solution tends to be the best one.” In other words, when multiple competing theories are equal in other respects, the principle recommends selecting the theory that introduces the fewest assumptions and postulates the fewest hypothetical entities. It is in this sense that Occam’s razor is usually understood. Understand. Ok keep up. Lets look at the first two words “search engine”. These are the machines, like Google, that use complex algorithms, that’s math to your nonbelievers, that retrieve information off of a computer system. So now that we got that straight lets focus on the second word “optimization” now that is the idea of trying to find maxima and minima of a function. Since our function is to have our site rank well on the SERP’s we will focus on the maxima. For example if we were doing NASCAR optimization we would want to optimize our race car to win the race. Really low drag coefficient, good sticky tires, solid engine and so forth. So since we are doing Search Engine Optimization we want our web site to win on Google, Yahoo, and MSN. We want it to be optimized to win the search engine race. There are two parts to SEO, on page factors and off page factors. Or what you do to your site and what you do on your site. More on these later but you have to do both to rank well. So here is where I end the debate since there are Search Engines and they are built on mathematical function you can optimize your web site to work in conjunction with there algorithms then SEO is real.

The Power of Digg and Google

So last night about 2am I was ego surfing on google, really I am not that vain, I was looking for any articles that I was quoted in. I do a lot of interviews but I never see what or where I was quoted unless I ego surf. So i found this article from an interview way back about Data Mining, I also just wrote a post about it. I see twitter links and digg links and tecnorait and all kind of stuff all over the net. But I thought this article was really good so i went to digg to digg it.After that I went surfing some more and found this  three pages from the serp I was on. Data Mining for Etail Gold Nine Minutes after I Dugg it it  up on Google along with another article that I dugg early er. 9 MIN, those are some fast spiders. I looked before I posted this it is now on Page 3, from 0 to page 15 in nine min and to page three in twelve hours not bad

E-Commerce News and Data Mining

I was talking to Keith Regan at Ecommerce Times about Data Mining and it occurred to me that so many people do actually test there marketing efforts but they don’t utilize the info at hand like they should. To read more about how you should use analytics and data mining read the article we came up with.