Tom Bianco

Centrum Petere Mercatus and other cool stuff from the web

Month: January, 2008

From Creative to Conversion

What, how, and why conversion rates are an important part of your creative message. Determining your conversion rate is one of the most important metrics in determining the success of your campaigns. If you can’t determine accurately the rate at which your campaigns are achieving its desired results, you can’t make improvements to it.First, if you [...]

Eye Tracking and Banner Blindness

All this talk about foveal eye gaze and eye tracking has one wondering that we may be missing out on the most important part and that is ease of use. OK so you can see what people see when they come to your site and you have optimized you site to work to over come [...]

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